These are the days when Hindu audiences crave much Southern content. Especially the massive films of many Telugu heroes are being dubbed into Hindi and earn a lot of money.
Whether it's a television screening or a release in some typical northern states, the dubbed versions of the Telugu films are drawing a lot of attention. For that reason, even a flop movie like Nela Ticket has obtained 12 crores for 'dubbing rights', which is more than its satellite rights and also box office collections in that case.
At this time, the new Telugu version of Kannada 'U Turn' is being widely debated, as the Hindi dubbing rights of this film were in search of a bomb.
Starring Samantha in the lead, the movie sold for 2.10 crores in the Hindi arena, a price that is not even given to romantic comedies of more than 20 crore heroes. And the credit is, Samantha, sure.
With great successes such as Rangasthalam, Mahanati and Abhimanyudu in recent times, Samantha became the talking point of northern India as well.
As their madness doubles, now Hindi producers want to pour huge amounts into their films. This is how "U Turn" got such a phenomenal sale price.
Cut to the movie, it is a supernatural thriller directed by Pawan Kumar who made the original version in Kannada with Shraddha Srinath.
The queen bee Samantha plays the role of a research journalist in this film.