Director Rajamouli set a new precedent with "Baahubali" because his promotional strategies also impressed the people of Bollywood. The way he presented each character to the audience for 30 days, then impressed them with the teaser and then released various information and anecdotes, created a huge buzz for the first part.
Following the same path, many movies have tried to achieve such a "hype" but have failed to get it. Only after the release of the movie, the content spoke louder, but not the promotions before the release. Cut off on the subject, the Saaho team is now determined to get superior attention for the project.
From revealing details about how Prabhas treated Shraddha Kapoor to a biryani in Hyderabad, how much budget is spent on Dubai pulling action sequences, to announce their link with T-Series to leaked photos of Prabha shooting Abhudabhi , the team tries to get the most attention for the film.
It's good to see such public relations activities, but all this hype will hold up well if it's done before the film's release rather now.
Because no matter what the hype is doing now, it needs to be redone after setting the date of publication because the public memory is quite short. Maybe they should follow Baahubali's strategy in the right direction.