mega-hero Varun Tej may have scored two consecutive super-hits, Fidaa and Tholiprema, but has he really helped to expand his market? Although Varun's previous film, 'Fidaa', managed to win 50 rupees at the box office, Tholiprema deciphered that his current box office strength was only 20 to 25 crores. This is because producer Dil Raju, director Shekar Kammula and Sai Pallavi were also credited for the success of Fidaa. But the next release of the Mega Actor is a space thriller that will be directed by Sankalp Reddy of Ghazi and the estimated budget of the film is huge 40 Crores. The builders signed Varun after seeing the scale of Fidaa's success, but Tholiprema proved that his strength is only 20 to 25 crores.
However, untitled space-movie directors are ready to pump in so huge money with strong belief in the script, offbeat content and not-so-regular theme. With each cinema, Varun tries to do what Natural Star Nani and Sharwanand did at the beginning of their careers - focusing more on image roles than on celebrity. It is therefore crucial that the actor ensures that other members are equally effective, and he also needs to focus meticulously on new characters in order to expand his market.