The theater activity "Jai Lava Kusa" is larger than the share of the largest increase of the "Janatha Garage" of NTR (Rs 81.3 crore). About Rs 86 crore Share must be retrieved for the re-entry of this version of Dussehra.
NTR Arts has secured huge table profits with a pre-launch mammoth business of Rs 112 crore for 'Jai Lava Kusa'. The total budget will not exceed Rs 50 crore excluding the remuneration of NTR. Thus, Nandamuri Brothers will share a minimum of Rs 30 crore each.
As huge money is at stake, Focus of 'Jai Lava Kusa' Distributors and exhibitors will generate as much income as they can in the first six days starting September 21st. While 'Spyder' will be released on September 27, 'Mahanubhavudu' arrives on the 29th of this month. In a way, NTR has an edge over Mahesh & Sharwa.
Jai Lava Kusa Pre-Release Business (Share):
Nizam: Rs 21.2 crore
Ceded: Rs 12.6 crore
Uttar Andhra: Rs 8 Crore
Guntur & Krishna: Rs 12.6 crore
East: Rs 5.7 crore
West: Rs 4.5 crore
Nelore: Rs 2,9 crore
Jai Lava Kusa AP & Nizam Theatrical Affairs: Rs 67.5 crore
Jai Lava Kusa World Theatrical Business: Rs 86 crore (includes Karnataka: Rs 8.2 crore, Tamil Nadu: Rs 1 crore, ROI (excluding Kerala): Rs 0.8 crore, overseas: Rs 8.5 crore)
Jai Lava Kusa Pre-Release Business: Rs 112.5 crore (Telugu Satellite Rights: Rs 14.6 crore, Hindi Satellite + Dubbing Rights: Rs 10.9 crore, Audio: 1 crore)