Dil Raju, the most successful producer-distributor, has transformed the fortunes of several actors while scoring hits for himself. The bold beauty Pooja Hegde seems to have become the new blue-eyed beauty of Dil Raju's banner. After venturing into Tollywood with 'Oka Laila Kosam' and 'Mukunda', Pooja came off the radar for over two years. When she was almost forgotten, she made a noticeable return with Allu Arjun's DJ. Although it was the idea of director Harish Shankar to sign Pooja, she could not have boarded without the consent of Dil Raju, because DJ was his production company. Despite the mixed results of the film, Pooja's glamorous show and glittering dances put her directly into the league of heroic stars.
Reports say that Dil Raju was so impressed by Pooja's talent that he gave him two more movies in his banner. While she just signed on the dotted line to play the female role in Mahesh Babu-Vamsi Paidipally's film, a joint production of Dil Raju and Ashwini Dutt, Pooja reportedly gave her verbal consent to act in "Srinivasa Kalyanam" of Raju as With Nithin in the leading role, the family entertainer will be led by Sathish Vegesna 'Shathamanam Bhavathi'.Pooja currently has "Sakshyam" of Bellamkonda on the floors. She is also doing a special song in "Rangasthalam" of Ram Charan.