It may contain a huge hungama about the Balayya slapping his fans. We know that Puri Jagannadh supported Balayya by saying that they are "love stories" and that the media should not look at these bouts of slaps otherwise. But there are enormous criticisms about Balayya for losing his composure when his lovers of old age approach it with affection.
Balayya's craze so that the fans also support his bouts of slaps with an interesting logic. We know that "Paisa Vasool" published today and there are huge hungama near the theaters. Generally, fans will erect several flexions and cuts near the theaters to show their affection towards their favorite stars. Same thing with Balayya's film. One of these flexi becomes viral in social media today.
The poster reads: "Our affection will not diminish if our mother scolds us ... so our affection will not diminish on Balayya Babu even if it strikes us ... Jai Balayya".